Being a mom is the greatest joy of my life. With my background in corporate retail buying and having some extra time on my hands, I found myself wanting to put my stamp on the market and help other boy moms find cute clothes for their kids.

Born & raised in AZ, I've learned to withstand the high summer heat of the desert and just about anything motherhood throws my way. Just like a flower in bloom, desert bloom flourishes, but not in an ordinary way. It symbolizes birth, growth and transformation. It blossoms in the hearts of mothers and children, nurturing bonds of love and warmth. There truly is no greater love between a mother and her kids!

Motherhood throws a lot our way! We hope you can feel the fun, playful and always new and exciting things to find while shopping with us. As mothers do - we've thought of all the details. Take our crayon drawn flower logo for example, the texture takes inspo from the innocence and creativity children express when coloring - always flowing and mostly outside the lines.